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Why? Mayor Michael Bloomberg has officially declared May 5–12 to be Project Sunshine Week (their logo is yellow like sunshine), in honor of the 10-year-old nonprofit organization that connects hospitalized children worldwide with visiting volunteers, celebrities and others. And one of the group’s new programs, the Project Sunshine Book Club, is who I worked with when I visited the Lincoln Hospital.
And there's an article all about it in Publisher's Weekly (plus a photo of How To Be A Baby: By Me, The Big Sister and me and Markell at the Lincoln Hospital) which you can read here.